Pricing

Free to start. Honest to stay.

The free plan is a real plan, not a demo. The paid plan is priced so we can keep the free one real. That's the whole model.

For everyone

Practice

$0 forever
  • Keep One Promise, all 30 days, and Start Anyway, a seven-day opener
  • One reflection a day, spoken or typed, with Elja's read-back
  • A promise you can make smaller, and reminders that know what you promised
  • Your first Weekly Mirror
  • Today's line, read aloud in the Elja voice
  • Keep One Promise by email, and Elja in Spanish
  • Full history, export, delete, and every privacy control, no exceptions
Start a free Mission

For depth

Practice Plus

$9.99 a month

or $69 a year (about $5.75 a month)

  • Everything in Practice
  • The four life-moment missions: After a Breakup, Back from Burnout, The First Year Sober, Starting Over at Work
  • Every Weekly Mirror, read aloud in the Elja voice, then monthly in Keep It mode after Day 30
  • Proof of Becoming on Day 30, with a card you can share
  • A Witness: one person who sees your dots, never your words
  • Import from Day One or any journal, and search across everything you've written
Join the founding group

Practice Plus and Founding lifetime are available at launch this month; Elja Studio arrives with Elja Mentor. Founding members are offered Plus first, at the price above, with no trial tricks.

Practice Plus and beyond

What's here now, and what we're building next, in order.

Practice Plus and Founding lifetime are available at launch this month; Elja Studio arrives with Elja Mentor. Mirror read aloud, A Witness and the long arc ship with Plus now. The rest is shown here so you're never surprised later.

  1. 01

    The Mission library

    Confidence. Boundaries. Consistency. Beginning Again. Each a 30-day arc with its own questions, its own anchor days, and its own Proof at the end. Practice Plus.

  2. 02

    Mirror, read aloud

    Your Weekly Mirror as a two-minute recording in a calm voice, for the walk home or the drive in. The same words, somewhere your hands aren't free. Practice Plus.

  3. 03

    A Witness

    Choose one person who matters and let them see one thing: whether you kept today's promise. Not your words, not your reflections, just the dot. Consent-gated, revocable, and the single most effective accountability mechanism we know of. Practice Plus.

  4. 04

    Circles

    Do a Mission alongside two to five people you choose. Everyone sees everyone's kept, smaller, and released pattern for the month, and nothing else. Quiet company, no feed, no comments. Practice Plus, or one Circle free with a Witness.

  5. 05

    Proof of Becoming, printed

    Your Day 1 words and your Day 30 words, the evidence between them, and what you wrote it meant, set in type on heavy paper and mailed to you. A keepsake for something that's easy to forget you did. One-time purchase.

  6. 06

    The long arc

    Search across every mission you've done. See which phrases followed you from January to June, and which ones stopped showing up. An annual Proof, every year you're here. Practice Plus.

  7. 07

    Gift a Mission

    Thirty days of Practice Plus for someone who's been saying “this time” a lot lately. Sent with a note in your words. One-time purchase.

  8. 08

    Elja for practitioners

    For coaches, counselors, and programs: assign a Mission to a client and receive only what they choose to share, with a full access log they can see. Separate plan, separate agreement, priced for professionals, never implied by a consumer subscription.

  9. 09

    Elja Mentor

    One presence that knows your promise. Reminders that say “You said shoes by the door tonight. It's 9:40,” check-ins on the days that historically go badly for you, and motivation that only ever resurfaces your own evidence. Never a chat buddy, never advice beyond one nudge. Promise-aware reminders are free; the rest is Elja Studio.

  10. 10

    Time Capsule

    On Day 1, a message to Day 30 you, on camera or voice only. Sealed. Nobody can play it, including you, until the mission ends; then it opens, you record the reply, and both live in your Proof of Becoming. Once a year, a longer one, twelve months out. Elja Studio.

  11. 11

    Rooms

    Quiet boards by topic with one question a week. Username only, no profiles, no likes, no direct messages. Every post is screened before it appears, and a person is behind the screen. Reading is free; posting is part of Practice Plus. Adults only.

If one of these matters to you, tell us at contact@eljaapp.com. It moves things up the list.

Where pricing is going

Three rungs above free. Each one earns its price with something you can feel.

Practice Plus and Founding lifetime are available at launch this month; Elja Studio arrives with Elja Mentor. Shown here so you're never surprised later.

Practice Plus

$9.99 /mo

or $69 a year

Every Weekly Mirror, read aloud in the Elja voice, Proof of Becoming and the share card, Keep It mode, A Witness, the four life-moment missions, Import, and search across your history.

Elja Studio

$19.99 /mo

or $149 a year

Elja Mentor, Mission Architect, the Time Capsule, the Sunday Letter, then-and-now audio, and Live Circles.

Arriving with Elja Mentor.

Practice stays free, and stays real. Founding lifetime is $249, once, for the first 300 people: Practice Plus for as long as Elja exists.

Five things we promise about the price.

  • The price is on the buttonYou'll see the exact amount and the exact date before any trial begins. No “free” that quietly becomes $89.
  • The free plan stays freeVoice capture and Keep One Promise will never move behind the paywall. If we ever need to charge for something new, it will be something new.
  • Cancelling is easy and you keep your wordsCancel any time in your phone's subscription settings. Your history, your export, and your privacy controls stay exactly as they were. Nothing is held hostage.
  • No ads, in either planWe don't sell attention and we don't sell data. The subscription is the entire business.
  • We'll tell you before anything changesIf the price ever moves, you'll hear it from us, in advance, in plain words, with the option to leave first.

Questions about paying

Do I need a card to start?

No. A free account is just your email address. There is no card, no trial clock, and no password.

What does “your first Weekly Mirror” mean on the free plan?

Everyone gets the Day 7 Mirror, free, so you can see what it's like before deciding whether the weekly ones are worth paying for. Practice Plus includes every Mirror after that.

Is there a coach or human option?

Not yet. When there is, it will be a separate, clearly priced relationship, not something implied by a $9.99 subscription. We'd rather say that now than disappoint you later.

Can I pay once instead of subscribing?

Yes. Founding lifetime is $249, once, for the first 300 people: Practice Plus for as long as Elja exists.

What happens to my data if I stop paying?

Nothing. It stays yours, readable, exportable, and deletable, on the free plan.